Domain names are special, self-sufficient part of WWW and a profit-making kind of business in the Internet. There is a huge number of IT companies that sale/purchase/estimate domain names. The times when You could get an exclusive free domain name from Your hosting-provider had passed. Now, in order to purchase a good domain You may visit some of the websites that specialize in domain names sale (for example Sedo.com) and buy the domain You liked (of course, if You are ready to pay about $10.000 for it, though, many of domain names are much more expensive). If You are not – You will have to select domain name from those, which are being sold as vacant. Here is what You should take into consideration while choosing a domain name:

1. Domain level.

It’s preferably to have a second-level domain name. For example, in “http://www.design.com” the “www” prefix means World Wide Web; “design” is the domain basis (see below how to select it); “com” is the domain zone. Third-level domain name is a little bit different – “http://www.logo.design.com”, forth-level domain will look like “http://www.pixel.logo.design.com” – the number of domain components increases depending on its level. Domain components imply words that affiliate domain name and are separated by dots. The more components are in a domain name, the higher is its level and the less valuable it is. The third and higher level domains are being often distributed cost free. When purchasing a domain name for Your company (or Yourself), make sure it is a second-level domain.

2. Domain zone.

There is a huge amount of domain zones, each of them having its own meaning, and it is important to choose the most appropriate one. There are Generic Domains and Country Code Domains. Among Generic Domains are: “com” – commercial project; “net” – network, related to WWW; “org” – organization; “biz” – business project; “info” – informational project; “TV” – television channel; and many others. Country Code Domains are domains that reveal ownership of a particular domain (website) by a country. Each country (including those that don’t already exist) has its own domain zone. For example “us” means USA site; “de” is German; “co.uk” stands for Great Britain”,”ru” refers to Russia; “fr” denotes France. So, what domain zone would give the best fit for Your domain? If Your Internet project is going to have regional restrictions (for example e-shop meant for sale in USA only) – do not hesitate to choose the domain zone of Your region.

If Your project isn’t attached to a particular country, You will have to choose from the “Great Five” of domain zones: com/net/org/biz/info. These zones are the most valuable and popular in the Internet. “Com” is one of the best, being a universal domain zone. “Net” matches with IT forums and sites related to domain names. “Org” suits perfectly to web directories. Almost all of the best great directories have domains in “org” zone (dmoz.org; lii.org; vlib.org; botw.org). “Biz”- will be a brilliant solution for e-shops and projects that have to do with online sale. “Info” is right for blogs and personal pages. But You don’t have to be consistent with these meanings – they are conventional. Though, there are domains which You can’t purchase without having a competent authority: “gov” – government establishment; “mil” – military department; “edu” – educational establishment; “int” – international organization; “museum” – museums and so on.

3. Domain name basis.

Domain name basis is the most important domain component. Let’s emphasize 2 completely different methods of selecting a successful domain name basis:

1) As a basis for a domain they use euphonic, well-remembered word that isn’t associated with company’s

activity, products or services. Such domains are often being called by company’s name. For example Google.com and GoDaddy.com are remarkable, short domains that don’t have terms characterizing their

activities, like “search”, “host”, “domain”, “web”. They are figured on exclusiveness, brevity and memorability.

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